Apps & Custom Software pricing

The setup covers everything needed for a clean start: analysis of your starting point, strategy and concept, account, tracking and tool configuration, and the initial campaign or project build. Once that foundation stands, the monthly retainer takes over the ongoing work.

Yes. The monthly retainer is an ongoing agency fee for optimization, execution and reporting — it should only run as long as it creates value. The exact terms, including the notice period, are stated transparently in your written quote before anything starts.

That depends on the service. For channels like SEO or GEO we recommend several months because results take time to compound; campaign work can be scoped much shorter. Whatever we agree on is written into the quote — no hidden clauses, no automatic lock-in.

Because the effort depends on scope: number of channels, pages or campaigns, your starting point and the assets that need to be produced. Within the published range you receive a fixed quote after a short conversation — the stated frame is not quietly exceeded.

In a no-obligation first call we clarify goal, scope and timeline. You then receive a written quote with fixed line items for setup, retainer and any additional costs — before any work begins. For services marked 'individual quote' this is always the first step.

No. Ad budget for Google, Meta, LinkedIn, TikTok and other platforms is paid by you directly to the platform — it never flows to us. Our prices cover strategy, setup, campaign management, optimization and reporting; we advise on a sensible budget level for your goals.