Strategy & Consulting
Social Search
A large share of Gen Z starts their search on TikTok and Instagram — not on Google. Are you findable there?
We make your brand discoverable where your audience actually searches: in the search bars of TikTok, Instagram and YouTube. With keyword research, optimised profiles and content built to be found.
Why Social Search matters now
Search behaviour is splitting: Google, AI assistants — and the search bars inside social platforms.
Search has moved
Restaurants, products, how-tos: younger audiences search on TikTok, Instagram and YouTube first.
Reach without ad budget
Search-optimised content keeps getting found for months — no daily budget required.
High-intent audiences
People searching on social are actively looking — closer to a decision than passive scrollers.
First-mover advantage
Few companies optimise for social search today. The ones that start now own the results tomorrow.
What's included
Social keyword research
What your audience types into TikTok, Instagram and YouTube — mapped to your offers.
Profile optimisation
Names, bios, handles and highlights optimised so your profiles rank for relevant searches.
Search-ready content formats
Hooks, captions, on-screen text and hashtags built so the algorithms understand and surface you.
YouTube SEO
Titles, descriptions, chapters and thumbnails that win the second-largest search engine.
Interlocked with SEO & GEO
Social search, classic SEO and AI-search visibility planned as one system, not three silos.
Measurement & iteration
Search impressions, profile visits and leads tracked — so we double down on what works.
How we work
Search behaviour analysis
We analyse how your audience searches on each platform and where you currently show up.
Keyword set & priorities
We build your social keyword set and prioritise by demand, competition and business value.
Profile & content optimisation
Profiles get optimised, existing content gets upgraded, new formats get a search-first blueprint.
Production support
We brief your team or creators — or produce with you — so every piece is built to be found.
Measure & iterate
Monthly we review rankings, impressions and leads, and sharpen the keyword and content plan.
Pricing
Individual quote
Scope and price depend on your goals and starting point. Tell us about your project and you'll get a transparent, no-obligation quote.
Request a quoteCase studies
Our work
A selection of brands and businesses we build growth systems for.
Frequently asked questions
It depends on how many platforms we cover and whether we only optimise or also support production. You'll get a fixed, transparent quote after a short look at your channels — no obligation.
Be found where your customers search
Tell us about your audience and channels. You'll get an honest assessment of your social findability and a transparent, no-obligation quote.
No spam. No commitments. Response within 24 hours.