Advertising in an editorial guise
Native Advertising
Banner blindness is real. Nobody skips a good story.
Native ads appear as recommendations inside the editorial environments your customers already trust — news portals, trade media, discovery feeds. We write the stories, book the placements and manage the campaigns to measurable leads.
Why native advertising?
The channel for offers that need context: too complex for a banner, too unknown for search.
Trust by environment
Your message appears where people deliberately read — next to journalism, not between pop-ups. That context transfers credibility.
Room to explain
An advertorial carries a full argument: problem, solution, proof. Ideal for consulting-heavy services and new product categories.
Reach beyond the ad bubble
Discovery networks like Outbrain and Taboola reach readers on premium publishers that classic display rarely touches affordably.
Demand creation, not just capture
Native fills the top of your funnel with readers who didn't know they had the problem — and hands them to retargeting and email.
What our native advertising includes
Story development & advertorials
We find the editorial angle in your offer and write advertorials that hold up next to real articles — because they read like them.
Network & publisher selection
Discovery platforms, direct publisher deals or trade-media placements — chosen by audience fit and price, not habit.
Teaser & thumbnail testing
Headlines and images decide the click. We run systematic variants and let real reader data pick the winners.
Landing flow & conversion path
From article to action: reading-friendly landing pages, embedded CTAs and retargeting audiences built from engaged readers.
Compliance & labeling
Clean ad labeling and claims that survive scrutiny — native only works long-term when it's honest.
Reporting on reads & leads
Cost per engaged read, scroll depth, lead conversion — you see whether the story carries, per placement and per teaser.
How a native campaign comes together
Angle & audience
Which story earns your buyers' attention? We define angle, reader profile and the action the article should trigger.
Content production
Advertorial, teasers and visuals — AI-assisted drafting, editorial polish by humans who know the trade press tone.
Placement booking & setup
Network campaigns and direct placements booked, tracking and retargeting wired before launch.
Launch & teaser optimization
First days are for testing: weak teasers and expensive placements get cut, winners get the budget.
Scale & follow-up
Proven stories are extended to new networks and audiences; engaged readers flow into retargeting and email follow-up.
Related services
Channels work best when they play together. These offerings pair naturally with this one.
Content Marketing
Articles, videos and whitepapers that answer real questions and pull in qualified demand over time.
Display Advertising
Stay visible across the web with banner campaigns that build demand and retarget warm audiences.
Search Engine Advertising (SEA)
Capture demand at the exact moment people search — profitable campaigns on Google and Bing.
Transparent native advertising pricing
One-off setup
€1,500–7,500 per campaign
Monthly retainer
€1,000–4,000/month
Ad budget
€3,000–25,000+/month
Case studies
Our work
A selection of brands and businesses we build growth systems for.
Frequently asked questions
No — properly done, it's clearly labeled as sponsored content. The 'native' part is the form, not deception: the content genuinely informs and matches the environment's quality. Readers accept that trade gladly when the story is worth their time.
Let's find the story your market wants to read
Tell us about your offer and we'll propose story angles, placements and a campaign budget — transparent and with no obligation.
No spam. No commitments. Response within 24 hours.