Relaunch & redesign
Website Relaunch & Redesign
A relaunch without a migration plan burns years of SEO work overnight. We do it differently.
New design, better conversion, modern technology — while your rankings and traffic stay intact. We plan the migration as carefully as the new site, from redirect map to post-launch monitoring.
Why relaunch with a specialist?
A relaunch is the riskiest project in web marketing: done right, everything gets better at once. Done carelessly, you pay twice — for the new site and for the lost visibility.
Rankings survive
Complete URL inventory, 1:1 redirect map, preserved meta data and structured data — the SEO substance moves over with the content.
Conversion, not just cosmetics
A relaunch is the chance to fix the funnel, not just the fonts: clearer structure, stronger copy, better CTAs.
A technology reset
Legacy ballast goes, speed comes: modern stack, green Core Web Vitals and an architecture that supports the next five years.
Zero-drama go-live
Staged launch plan, tested redirects and live monitoring of rankings and 404s — problems get caught in hours, not months.
What you get
Inventory & SEO audit
Which pages bring traffic, links and conversions today? What must be kept, improved or retired?
Redirect concept
A complete mapping from every old URL to its new home — the single most important document of any relaunch.
New design & information architecture
A contemporary look and a structure built around your customers' journey — informed by the data from your current site.
Development & content migration
The new site on a modern stack, existing content revised and migrated — nothing valuable gets lost in transit.
Launch plan & QA
Tested redirects, checked meta data, verified tracking — signed off before the switch is flipped.
Post-launch monitoring
Rankings, crawl errors and conversion tracking under close watch in the critical weeks after go-live.
How we work
Audit
Traffic, rankings, backlinks, content and technology of the current site — the data foundation for every decision.
Concept
New sitemap, redirect map and content plan — you see exactly what changes, what stays and why.
Design
The new look takes shape on the key pages — modern, on-brand and conversion-driven.
Development
Build on a modern stack, parallel to your running site — no downtime, no half-finished pages in public.
Migration & go-live
Content migration, redirect activation and a controlled switch — with a rollback plan just in case.
Monitoring & fine-tuning
We watch rankings, errors and conversions closely after launch and fix deviations immediately.
Case studies
Our work
A selection of brands and businesses we build growth systems for.
Related services
Website Optimization
Get more from the site you have — speed, UX and conversion improvements with measurable impact.
Learn moreWeb Analytics
Clean tracking and clear reports so you finally know which channels and pages create customers.
Learn moreAccessible Websites
WCAG-compliant sites that work for everyone — and keep you on the right side of the BFSG.
Learn moreWhat does a relaunch cost?
Individual quote
The price depends on the size of the current site, design ambition, how much content is revised versus migrated as-is, and the complexity of the SEO migration. You get a fixed-price quote after the audit call — no obligation.
Request a quoteFrequently asked questions
Not if the migration is planned properly. Ranking losses almost always come from missing redirects, deleted content or broken technical signals — all preventable. Our redirect map, content inventory and post-launch monitoring exist precisely to protect what you've built.
Relaunch without losing what you've built
Tell us about your current site — you'll get an honest assessment whether a relaunch or an optimization is the smarter investment. No obligation.
No spam. No commitments. Response within 24 hours.