Relaunch & redesign
Website Relaunch & Redesign
A relaunch without a migration plan burns years of SEO work overnight. We do it differently.
New design, better conversion, modern technology — while your rankings and traffic stay intact. We plan the migration as carefully as the new site, from redirect map to post-launch monitoring.
Why relaunch with a specialist?
A relaunch is the riskiest project in web marketing: done right, everything gets better at once. Done carelessly, you pay twice — for the new site and for the lost visibility.
Rankings survive
Complete URL inventory, 1:1 redirect map, preserved meta data and structured data — the SEO substance moves over with the content.
Conversion, not just cosmetics
A relaunch is the chance to fix the funnel, not just the fonts: clearer structure, stronger copy, better CTAs.
A technology reset
Legacy ballast goes, speed comes: modern stack, green Core Web Vitals and an architecture that supports the next five years.
Zero-drama go-live
Staged launch plan, tested redirects and live monitoring of rankings and 404s — problems get caught in hours, not months.
What you get
Inventory & SEO audit
Which pages bring traffic, links and conversions today? What must be kept, improved or retired?
Redirect concept
A complete mapping from every old URL to its new home — the single most important document of any relaunch.
New design & information architecture
A contemporary look and a structure built around your customers' journey — informed by the data from your current site.
Development & content migration
The new site on a modern stack, existing content revised and migrated — nothing valuable gets lost in transit.
Launch plan & QA
Tested redirects, checked meta data, verified tracking — signed off before the switch is flipped.
Post-launch monitoring
Rankings, crawl errors and conversion tracking under close watch in the critical weeks after go-live.
How we work
Audit
Traffic, rankings, backlinks, content and technology of the current site — the data foundation for every decision.
Concept
New sitemap, redirect map and content plan — you see exactly what changes, what stays and why.
Design
The new look takes shape on the key pages — modern, on-brand and conversion-driven.
Development
Build on a modern stack, parallel to your running site — no downtime, no half-finished pages in public.
Migration & go-live
Content migration, redirect activation and a controlled switch — with a rollback plan just in case.
Monitoring & fine-tuning
We watch rankings, errors and conversions closely after launch and fix deviations immediately.
Related services
Website Optimization
Get more from the site you have — speed, UX and conversion improvements with measurable impact.
Learn moreWeb Analytics
Clean tracking and clear reports so you finally know which channels and pages create customers.
Learn moreAccessible Websites
WCAG-compliant sites that work for everyone — and keep you on the right side of the BFSG.
Learn moreWhat does a relaunch cost?
Individual quote
The price depends on the size of the current site, design ambition, how much content is revised versus migrated as-is, and the complexity of the SEO migration. You get a fixed-price quote after the audit call — no obligation.
Request a quoteCase studies
Our work
A selection of brands and businesses we build growth systems for.
Frequently asked questions
Not if the migration is planned properly. Ranking losses almost always come from missing redirects, deleted content or broken technical signals — all preventable. Our redirect map, content inventory and post-launch monitoring exist precisely to protect what you've built.
Relaunch without losing what you've built
Tell us about your current site — you'll get an honest assessment whether a relaunch or an optimization is the smarter investment. No obligation.
No spam. No commitments. Response within 24 hours.