Facebook & Instagram in one system
Meta Ads
"Meta is too expensive" usually means: the tracking is broken and the creatives are worn out.
Meta remains the widest-reach ad system in the DACH region — Facebook and Instagram cover nearly every age group from one ads manager. We run it on the three things that decide cost per lead today: signal quality, creative testing and clean funnel math.
Why Meta Ads?
No other platform combines this much reach with this much conversion machinery — if you feed the algorithm properly.
Reach across all ages
Facebook dominates 35+, Instagram the younger half — one Meta campaign plays both, with the system picking the best surface per user.
The strongest conversion algorithm
Years of purchase data make Meta's delivery uncannily good at finding buyers — given clean conversion signals via pixel and Conversions API.
Full-funnel in one account
Cold prospecting, warm retargeting, customer lookalikes and lead forms — the whole customer journey runs in one auction system.
Predictable lead costs
With €1,000–10,000+ monthly budgets, Meta delivers stable, forecastable cost per lead faster than almost any other social channel.
What our Meta Ads management includes
Tracking & Conversions API
Pixel plus server-side Conversions API, GDPR-aware consent handling and event quality checks — the foundation Meta performance stands on.
Account & funnel structure
Lean campaign structures built for today's Meta: consolidated ad sets, broad targeting where it wins, exclusions where it saves.
Creative production
Statics, carousels and short videos in Facebook and Instagram logic — produced AI-assisted, sharpened by performance data.
Systematic creative testing
Hooks, formats and messages tested in a fixed rhythm — because on Meta, worn-out creatives are the number one reason costs climb.
Lead ads & instant forms
Native lead forms with qualifying questions and direct CRM handover — leads reach your sales team in minutes.
Reporting on real numbers
Cost per lead and per customer, cross-checked against CRM data — not just what the Meta dashboard claims.
How we work
Audit & signal check
Existing account? We check event quality, structure and creative fatigue first — most Meta problems live here.
Offer & funnel math
Target cost per lead from your margins, plus the offer angle cold audiences will respond to.
Setup & creative set
Tracking, campaign structure and the first testing set of creatives — live within two to three weeks.
Learning phase & pruning
The algorithm gathers data; we cut losers early and protect budget while cost per result stabilizes.
Testing rhythm & scaling
Weekly creative rotations, monthly structural reviews — budget grows stepwise as the lead price holds.
Related services
Channels work best when they play together. These offerings pair naturally with this one.
Social Media Advertising
Paid social across Meta, TikTok and more — one managed setup from creative to lead routing.
Instagram Ads
Thumb-stopping creative and precise targeting for reach, engagement and qualified leads on Instagram.
TikTok Ads
Native, trend-aware TikTok campaigns that turn watch time into measurable demand.
Transparent Meta Ads pricing
One-off setup
€1,000
Monthly retainer
€2,000/month
Ad budget
€1,000–10,000+/month
Case studies
Our work
A selection of brands and businesses we build growth systems for.
Frequently asked questions
For 30+ audiences, Facebook is still the biggest paid-social reach in Germany, and buying power sits exactly there. Younger targets are covered via Instagram placements in the same campaign. Meta decides per user where your ad performs best — you don't have to choose.
Get a Meta account that earns its budget
Request a free account check — we'll show you where signal, structure or creatives lose money, with a transparent, no-obligation quote.
No spam. No commitments. Response within 24 hours.