Search Engine Advertising
Search Engine Advertising (SEA)
Every day, people search for exactly what you sell. The only question is whose ad they see first.
SEA is the umbrella discipline over paid search: we plan, build and manage campaigns on Google and Bing that capture existing demand at the exact moment of search — measured against leads and revenue, not clicks.
Why search engine advertising?
No other channel meets buyers this late in their decision. Search ads don't create demand — they capture it.
Highest purchase intent
People searching for "tax advisor Cologne" or "CRM software pricing" are already in buying mode. You pay only when they act.
More than just Google
Bing via Microsoft Advertising is often overlooked: lower CPCs and a desktop-heavy, B2B-friendly audience many competitors ignore.
Results within days
Unlike SEO, paid search delivers traffic from day one — ideal for validating offers, keywords and landing pages fast.
Budget under control
Daily budgets, bid limits and clear KPIs mean you always know what a lead costs — and can scale what's profitable.
What our SEA management includes
From keyword economics to landing page: everything that decides whether a click becomes a customer.
Keyword & competitor research
We map real search demand, cluster it by intent and calculate which keywords can be profitable at your margins.
Account & campaign architecture
Clean structures across Google Ads and Microsoft Advertising that give smart bidding the data it needs to perform.
Ad copy & extensions
Ads written to match the search, tested continuously — with sitelinks, callouts and structured snippets that lift click-through rates.
Conversion tracking
GDPR-aware measurement down to lead and revenue level, so bidding optimizes toward business results instead of clicks.
Landing page guidance
The best campaign fails on a weak page. We tell you exactly what to change — or build focused landing pages with you.
Transparent reporting
A monthly report in plain language: costs, leads, cost per lead, next steps. Your account, your data, full access at all times.
How we work
A clear sequence from goal to scaling — AI-assisted where it saves time, human where judgment matters.
Goals & unit economics
We define target cost per lead or ROAS from your margins — before any budget is spent.
Keyword & market analysis
Search volumes, click prices and competitor ads on Google and Bing — the factual basis for the channel plan.
Setup & tracking
Account structure, campaigns, ads and conversion measurement built cleanly from the start.
Launch & learning phase
Controlled start with tight monitoring while the algorithms gather data and we cut obvious waste early.
Optimize & scale
Ongoing tests of keywords, ads and bids. What proves profitable gets more budget — what doesn't gets cut.
Related services
Channels work best when they play together. These offerings pair naturally with this one.
Google Ads
Search, Shopping and Performance Max campaigns managed for profitable growth, not just clicks.
Search Engine Optimization (SEO)
Sustainable organic rankings through technical, content and authority work — traffic you don't rent.
Generative Engine Optimization (GEO)
Get cited by AI answers in ChatGPT, Gemini and Perplexity — visibility for the new way people search.
Transparent SEA pricing
One-off setup
€2,000
Monthly retainer
€2,000/month
Ad budget
€1,000–10,000+/month
Case studies
Our work
A selection of brands and businesses we build growth systems for.
Frequently asked questions
SEA (search engine advertising) is the discipline: paid ads in search engines. Google Ads is the biggest platform for it, Microsoft Advertising (Bing) the second. We manage SEA across both — and have a dedicated Google Ads offering if you want to focus on Google's full ecosystem including Shopping and Performance Max.
Capture the demand that's already there
Tell us your goals and we'll show you which search terms can win customers profitably — with a transparent, no-obligation quote from our teams in Cologne and Berlin.
No spam. No commitments. Response within 24 hours.